Affinity
Following its acquisition by Canva, Affinity relaunched with a new identity that ‘celebrates pure creative freedom, completely free for everyone, forever’.
When the creative team came to me with their vision for the new logo, I was immediately on board. Together, we developed a playful and expressive mark that celebrates creativity – blending fluid, organic curves with technical precision. Crafted.af.
Designed under the direction of the Canva creative team, the development of the new identity was a truly collaborative effort – bringing together the expertise of Tom Carey from Canva, Design By Twist, Made By James, Ohno Type Company, Man vs Machine
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