Altos
JDO were tasked with celebrating Altos Tequila’s authenticity and Mexican heritage, inspiring a new handcrafted logo. Drawing on traditional rótulo signage, I designed a bespoke wordmark aiming to reflect these cultural influences.
JDO also collaborated with the local rotulista Alina Kiliwa, who hand-painted all the lettering accompanying the brand rollout.
Designed under the direction of JDO.
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