Often referred to as the ‘hippo’ ice-cream by children, Whippo is an ice-cream brand with products throughout Ireland. My brief was to create a logo inspired by whipped ice-cream and if possible incorporate the symbol of a hippo.


Below are some of the initial sketches and scribbles.


Worked up visuals from my sketches.


Once a direction was chosen it was developed further. The hippo symbol was a delicate balance between making it recognisable but not to the detriment of the overall legibility of the word.

Client: HB Studio

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