Welcome Home
“Welcome Home” is Smirnoff US’s latest campaign and part of the brand’s on-going support of the LGBTQIA+ community. I worked with the New York studio of Design Bridge to develop the typography. The “Smirnoff” brand name on the label was replaced with the word “Welcome” in six different languages – English, Spanish, French, Italian, Russian and Mandarin – to welcome the global community to New York.
SMPRIDE_LINEUP_190619_JM from Rob Clarke on Vimeo.
Client: Design Bridge
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