Ugly Drinks was the UK’s first unsweetened, 100% natural, fruit-flavoured sparkling water. The new identity was developed by JKR and I worked closely with them to bring their concept to fruition.


The branding has proved to be highly successful, winning many awards including a pencil at the 2018 D&AD awards and a Gold at the Clio Awards.


Below is some of the exploration for potential letter connections with the U/tongue remaining the focal part of the logo.

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