Mindful Chef

Mindful Chef is a food box delivery service in the UK with a focus on healthy ingredients. Providing a weekly box containing all the necessary ingredients and recipes to prepare two to five meals.

I collaborated with Ragged Edge who had originally designed the identity in 2015. My task was to evolve the signature logo by retaining the charm and energy but adding greater consistency… to feel ‘human but refined’ and with increased stand out.


Designed under the direction of Ragged Edge

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