Mavericks
Mavericks Snacks is a healthy, junk free kids snacking brand offering 100% natural, vegetarian and low calorie snacks.
My task was to inject some drama, energy and fun into the typography bringing it inline with the overall brand experience. The logo is based on the excellent Elephant font designed by Gareth Hague at Alias.
Below are some early stage designs.
Client: Jones Knowles Ritchie
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