London Business School

London Business School is one of the world’s elite business schools.

My brief was to create bespoke letterforms that were both elegant and confident. It was crucial for the type to fit well together within the holding shape to form a well balanced and legible unit.


Both standard and small uses versions were produced.


Below is some early exploration based on creating more ‘ownable’ letterforms.

Designed under the direction of Rufus Leonard

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