The Lipton Ice Tea brand was starting to look a little dated. The new brand was designed to connect with Lipton Ice Tea’s young ‘millennials’. My job was to create typography that had a fresh sense of energy and dynamism.

The packaging won a Gold Pentaward for Beverages in 2014.



The rebrand also included versions in Chinese and Arabic.


Pepsi Lipton is a joint venture between PepsiCo and Unilever. I developed the typography for their new logo.

Client: Design Bridge

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