The Lipton Ice Tea brand was starting to look a little dated. The new brand was designed to connect with Lipton Ice Tea’s young ‘millennials’. My job was to create typography that had a fresh sense of energy and dynamism.
The packaging won a Gold Pentaward for Beverages in 2014.
The rebrand also included versions in Chinese and Arabic.
Pepsi Lipton is a joint venture between PepsiCo and Unilever. I developed the typography for their new logo.
Client: Design Bridge