Hustle
MatchaBar is the world’s first matcha-based energy drink and the fastest-growing brand in natural energy. JKR were tasked with rebranding their Hustle line to disrupt the category.
The lettering was based on OhNo‘s quite excellent revival, Hobeaux. My objective was to inject even more funk and energy into the wordmark!
Below are some very early exploratory routes.
Designed under the direction of JKR
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