Fruit Creations

Robinsons fruit juice launched a more ‘grown up’ brand marketed for adults. The challenge was to achieve a natural flowing script which was both legible and had standout on shelf.


Robinsons fruit cordials offer a more sophisticated twist to squash with combinations of real fruit and botanical flavours. Above are some script descriptors I redrew and refined.


Below are redesigned labels for the family favourites range of juices.

Client: Bloom

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