Canva is a graphic design platform, used to create social media graphics, presentation, posters, documents and other visual content.
When I was approached to redraw their logo I initially made notes as to what was working and what needed attention. The logo had a warm, hand drawn style but lacked natural flow. Some characters were less legible than they could be, especially when reduced in size.
Following initial presentation, the design team at Canva were keen to retain the distinctive loop within the ‘v’ character. So getting the flow and weight distribution was key in order to make it work at its best at various sizes.
Designed alongside the design team at Canva