Artlogic provides databases, websites and apps for the art world. Aimed at artists, galleries and collectors, offering a product to help digitise and streamline the art business.

The guys at FutureKings had developed the logo in a healthy direction but required assistance in taking the project forward.

Below are my initial thoughts on the existing wordmark based on the brief.


Below is some exploration from development stage 1.


The routes were narrowed down before further development…


The final logo was then redrawn and refined.

Designed under the direction of FutureKings

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