I worked with LMC Design to produce a bespoke typeface family for Screwfix, the UK’s largest supplier of trade tools. The challenge was to find the balance between personality and functionality.
Space economy was an important part of the brief, therefore the typeface carries a large x-height and narrow proportions, however its open counters help the the type to breath.
Due to its success the family increased from 3 to 5 weights.
Huge thanks to LetterJuice for their immense help and input.
Client: LMC design