Pets at Home

Pets at Home is UK’s leading pet care brand providing pet owners with everything they need to ensure their pet leads a happy and healthy life.

‘Our stores represent a unique environment and provide a practical, fun and unique experience for pet owners.’


We worked closely with The Ideas Department to design a distinct new typeface that would convey the true spirit of the brand but which was versatile enough to function across both the in-store and online shopping experience.

We produced a stylistic set of characters for use when setting prices. 

Designed under the direction of The Ideas Department.

Credit to LetterJuice for their fantastic help!