Formula E is the electric street car racing series. This dynamic new identity was developed by Prophet who brought me in to develop the logo and produce a refined version of a custom font based on the excellent work by the Yarza Twins.

This identity was the winner of two Transform Europe awards and recognised within the Creative Review Annual as one of the best brand identities.

See the logo here


Credit also to Dixon Baxi for creating some quite fantastic responsive TV graphics and augmented reality.

Client: Prophet